LinkedIn-Specific Features
Table of Contents
LinkedIn has dozens of features, but most people use 2% of them. They create a profile and hope recruiters find them.
Smart candidates use every feature strategically. These features stack together to make you impossible to ignore.
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The Open to Work Feature (The Game-Changer)
“Open to Work” is the most underused LinkedIn feature that directly impacts recruiter visibility.
Why it matters:
When you turn ON “Open to Work,” LinkedIn notifies recruiters that you’re actively looking. LinkedIn’s algorithm also prioritizes your profile in recruiter searches.
Studies show: Profiles with Open to Work turned on get 3-4x more recruiter messages.
The Strategy: Use Open to Work Signals (Not Announcements)
There are two ways to show you’re open:
Option 1: “Open to Work” Button (What Most People Do)
- Visible to: Everyone, your network, or recruiters only
- Shows on your profile banner
- Advantage: Maximum visibility
- Disadvantage: Your current employer might see it
Option 2: “Open to Work” for Recruiters Only (What Smart Candidates Do)
- Visible to: Recruiters ONLY
- Doesn’t show on your profile
- Advantage: Current employer can’t see it; recruiters find you in their filters
- Best practice: Use this if you’re employed
How to Set It Up:
- Go to your LinkedIn profile
- Click “Open to Work” (or edit)
- Choose “Recruiters” (hidden from network)
- Select job titles you’re open to (be specific)
- Add custom message (this is crucial)
Custom Message Example (For Fresher):
“Seeking Digital Marketing Internship or Junior Marketing Executive role in Bangalore. Open to contract, full-time, or project-based opportunities. Interested in companies focused on edtech, fintech, or media.”
This message tells recruiters:
- Your target role (easier filtering)
- Your location preference (saves time on both ends)
- Types of work you’re open to (shows flexibility)
- Industries you prefer (shows you’ve researched)
Result: Recruiters spend less time wondering if you’re a fit, and you get better-matched opportunities.
Featured Content: Your Showcase Section
Most people leave the Featured section blank. It’s actually LinkedIn’s most underused profile boost.
The Featured section displays:
- Articles you’ve written
- Certifications
- Projects with links
- Recommendations you received
- Videos
- Presentations
- Anything with a link
Why it matters:
Recruiters look at your featured section to verify accomplishments and learn more about you. A strong featured section can move you from “interested” to “definitely interview this person.”
What to Feature:
For Freshers:
- Your best 2-3 projects with links or descriptions
- Certifications you’ve completed (Google Analytics, HubSpot, etc.)
- Courses you’ve completed (with credentials)
- Articles you’ve written (personal blog, Medium, company blog)
Example: A fresher’s featured section might show:
- Google Analytics 4 Certification (with badge/certificate)
- 3-Month Digital Marketing Internship Case Study (with PDF link showing campaign results)
- Blog Series: “10 SEO Tips for Beginners” (3 articles linked)
- Project: Personal Portfolio Website (with live link)
For Experienced Professionals:
- Your most impressive case study
- Relevant certifications or courses
- Speaking engagements or webinars
- Awards or recognition
- Published articles or research
Example: An SEO manager’s featured section might show:
- Case Study: “How I Grew Organic Traffic from 50K to 500K Monthly” (PDF with analytics)
- Google Analytics 4 Advanced Certification
- Webinar: “Technical SEO in 2025” (video link)
- Award: “Top SEO Manager” from industry publication
How to Add Featured Content:
- Go to your profile
- Scroll to Featured section
- Click “Add” (or edit if it exists)
- Select what to feature (articles, projects, certifications)
- Add 3-6 items max (quality over quantity)
Pro Tip: Update your featured section quarterly. Remove old items and add recent achievements. This shows you’re active and current.
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Recommendations: The Trust Signal
Recommendations are testimonials from people who’ve worked with you. They’re incredibly powerful.
Why recruiters care:
Recommendations from verifiable connections are harder to fake than endorsements. A recommendation saying “Sarah increased our blog traffic by 200%” is more credible than a skill endorsement.
How many you need:
- Minimum: 2-3 recommendations (for credibility)
- Ideal: 5-10 recommendations (strong credibility)
- Excellent: 10+ recommendations (authority)
What makes a good recommendation:
❌ Weak Recommendation:
“Sarah is great! Smart and hardworking. I enjoyed working with her.”
✅ Strong Recommendation:
“Sarah led our content marketing strategy and increased organic traffic by 150% in 6 months. She’s strategic, detail-oriented, and great with data. Highly recommend for marketing leadership roles.”
The second version:
- Mentions specific role
- Includes quantified result
- Highlights key traits
- Speaks to career direction
How to Get Recommendations:
Tactic 1: Ask Your Former Manager
After leaving a job or project, reach out:
“Hey [Manager], I’ve been updating my LinkedIn profile and would love a recommendation from you if you’re open to it. Something highlighting [specific project/achievement] would be great.”
Most managers are happy to do this. You’re making it easy by:
- Being specific about what to mention
- Keeping it short
- Asking clearly
Tactic 2: Reciprocate Recommendations
If someone gives you a recommendation, return the favor. Write a thoughtful recommendation for them.
This reciprocity often leads to more recommendations coming your way naturally.
Tactic 3: Use Recommendations During Job Search
When recruiting for a team, offer recommendations to your colleagues. When they need recommendations later, they’ll remember you helped them.
Tactic 4: Ask During Transitions
The best time to ask for recommendations is:
- Right after you finish a major project (momentum is high)
- When leaving a job (people remember your contributions fresh)
- After completing a certification or course
How to Write Recommendations (So You Get Better Ones Back):
Specific, data-backed recommendations get appreciated and are more likely to result in reciprocal recommendations.
Template:
“I had the pleasure of working with [Name] for [duration] on [project/role]. [Name] [specific action: led/managed/created], which resulted in [quantified result: 200% increase, $X saved, Y customers acquired]. What impressed me most was [key trait that applies to their target role]. [Name] would be an excellent [target role] due to [specific reason]. Highly recommended.”
Real Example:
“I worked with Priya for 6 months on our content marketing strategy. Priya led keyword research and content planning, which increased our organic traffic by 200% in 3 months. What impressed me most was her ability to balance SEO best practices with audience insights—she doesn’t just chase keywords, she understands user intent. Priya would be an excellent Digital Marketing Manager due to her strategic thinking and data-driven approach. Highly recommended.”
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Headline vs. About Section: Know the Difference
New LinkedIn users get confused: Is the headline the same as the About section?
No. They serve different purposes.
Headline (220 characters):
- Your quick pitch
- Appears everywhere (search results, recommendations, comments)
- Keyword-focused
- Example: “Digital Marketing Manager | SEO | Content Strategy | Google Analytics | Open to Marketing Roles”
About Section (2,600 characters):
- Your detailed story
- Appears only on your profile (unless someone clicks your name)
- More conversational and personal
- Example: [The full About section you wrote earlier]
Strategic Use:
- Headline = Your SEO/search optimized pitchAbout = Your human, personal story
Both should include keywords, but they serve different functions.
LinkedIn Activity: The Visibility Boost
Inactive profiles are deprioritized by LinkedIn’s algorithm. Active profiles rank higher in recruiter searches.
LinkedIn tracks activity as:
- Posting content
- Commenting on others’ posts
- Sharing articles
- Updating profile sections
- Engaging with company updates
The Simple Activity Strategy:
Even if you don’t create original content, you can stay visible:
- Share relevant articles (3x per week) – Find articles in your industry, add a 2-3 sentence commentary, and post
- Comment on relevant posts (3-4x per week) – Find popular posts in your field, add thoughtful comments
- Update your profile (weekly) – Add new skills, update achievements, refresh your headline
- Engage with your network – Like, comment, or react to posts from connections
This takes 15 minutes daily but keeps your profile active and visible.
Mobile Profile: Don't Forget This
57% of LinkedIn views happen on mobile. Your profile must look good on mobile.
Mobile checklist:
- ✓ Headline is clear (appears above your photo)
- ✓ Profile photo is professional
- ✓ About section is scannable (use line breaks, not walls of text)
- ✓ Work experience is formatted with bullet points
- ✓ Skills list is organized (top 3 are visible)
- ✓ No formatting is broken (LinkedIn has limited formatting options)
Test your profile on mobile before considering it “final.”
Optimize Your Resume Too
Your LinkedIn profile works best when your resume is strong and aligned. Read Resume Guide →
Action Steps: Optimize LinkedIn Features This Week
Day 1: Open to Work
- Turn on “Open to Work” for recruiters only
- Write custom message (role, location, type of work)
- Set job titles you’re interested in
Day 2: Featured Content
- Gather 3-5 items (projects, certifications, articles, case studies)
- Add them to Featured section
- Prioritize most impressive first
Day 3: Recommendations
- Identify 3 people you’d ask (former manager, mentor, colleague)
- Write them a personalized request
- Mention specific projects or achievements
Day 4: Activity
- Share 1 relevant article with commentary
- Comment on 2-3 posts in your industry
- Update one section of your profile
This Week:
- Monitor recruiter messages (should increase)
- Get 2+ recommendations
- Notice improved profile views